Invited to be part of a core team of digital professionals to assist in promoting the launch of the Warehouse Deals brand for Amazon.com, I developed a series of digital communications to introduce the Amazon customer to this new deep discount program.
This email campaign was designed to introduce the newly created brand with the following goals:
- Include clear and consistent brand messaging
- Drive targeted traffic to the Warehouse Deals website
- Deliver an open rate of greater than 30%
- Generate incremental revenue through strong conversion rate