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Amazon.com: Warehouse Deals Introduction

Summary

Invited to be part of a core team of digital professionals to assist in promoting the launch of the Warehouse Deals brand for Amazon.com, I developed a series of digital communications to introduce the Amazon customer to this new deep discount program.

This email campaign was designed to introduce the newly created brand with the following goals:

  • Include clear and consistent brand messaging
  • Drive targeted traffic to the Warehouse Deals website
  • Deliver an open rate of greater than 30%
  • Generate incremental revenue through strong conversion rate

Project Details

My Role:
Director Web Strategy & Digital Marketing

My Involvement:
Strategist, project manager, platform management, team leader

Applications Used
Adobe Creative Cloud, Responsys ESP, Adobe Omniture

Project Images
See below