Summary
As a Director “Global” digital marketing and ecommerce, I was responsible for increasing brand awareness in the Latin America markets. With a strong consumer and business base with extensions into Latin America, I built a program within the business to develop and deploy Spanish translated messaging. This included case studies, product messaging, unified campaign with 3rd party partners, holiday messaging and more.
All campaigns were built and distributed within our Marketing Automation platform with integration directly into our CRM platform.
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