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Claire’s PLA Search Marketing

Summary

Integrating Google Shopping feeds was a key strategic move set out by my team to increase our reach in the Search space.

Leading a team of developers and digital marketers, we put a plan together and executed the plan to build integration to Google Shopping feeds that would update with real time inventory status on a every 3 hours basis.  The output was more than 10K SKUs being fed to Google Shopping to gain traction in the Search Marketing channel.

The Google Feeds set up here would later feed our eCommerce mobile app, giving scalability to our platforms and data sets, while ensuring we deliver a consistent and positive shopping experience to our customers.

Take a look at a few examples:

Project Details

My Role:
Group Director Ecommerce & Digital

My Involvement:
Strategist, project manager, platform management, team leader

Applications Used
Google Shopping, Analytics, & Tag Manager, SQL, Internal Middleware